Data-driven insights on women's sports sponsorship — who's winning, who's missing out, and why it matters.
5 sponsorship models with cost ranges, how to evaluate properties, what the deal process actually looks like from first conversation to signed IO, and the mistakes that consistently waste budget.
Read the full guideLower CPMs. Higher engagement. Better brand recall. The business case for women's sports sponsorship isn't a hunch — it's a spreadsheet. CPMs run 40-60% lower than men's sports, engagement is 2-3x higher, and the first-mover window is still open.
Read the full analysisViewership is up 40%+ year-over-year. Sponsorship dollars are not. We break down why brands are leaving $800M+ on the table — and which categories are wide open.
Read the full analysis