ROI Intelligence Platform

Measure the Real ROI of Women's Sports Sponsorships

Women's sports sponsorships deliver outsized returns. Our data proves it, and our calculator shows you exactly what your investment can generate.

0.0x
Average ROI Across All Women's Sports Sponsorships

The ROI Advantage

Women's sports sponsorships consistently outperform traditional sports marketing across every key metric.

💵
62%

Lower CPM

Cost per thousand impressions in women's sports averages $8.40 vs $13.60 in men's equivalent leagues. Your budget stretches further, reaching more of the right people for less.

🔥
3.4x

Higher Engagement

Women's sports content generates 3.4x higher engagement rates on social media. Fans are more passionate, more vocal, and more likely to interact with sponsor content.

💖
78%

Stronger Brand Affinity

78% of women's sports fans say they are more likely to purchase from brands that sponsor women's sports, compared to 41% for traditional sports sponsorships.


ROI Calculator

Adjust your investment amount and sport category to see projected returns based on real market data.

Your Investment

$250,000
$25K $500K $1M

Projected Results

Projected Impressions
29.8M
Based on avg. CPM for selected sport
Engagement Rate
6.1%
1.8M estimated engaged interactions
Estimated Brand Lift
+18.4%
Aided brand awareness increase
Estimated ROI
4.6x
$1,150,000 in projected media value

Case Study

See how one brand turned a $150K women's sports sponsorship into $420K in measurable media value.

Featured Case Study

NovaTech x NWSL: A $150K Investment That Returned $420K

NovaTech Solutions, a mid-market SaaS company, partnered with an NWSL expansion team for their inaugural season.

$150K
Total Investment
$420K
Media Value Generated
2.8x
Return on Investment
+34%
Brand Awareness Lift
January 2026
Partnership Signed via 1Rally7 Match
NovaTech's CMO found the NWSL team through 1Rally7's AI matching with a 94% compatibility score. Deal closed in 2 weeks instead of the typical 3-month negotiation cycle.
March 2026
Season Kickoff Activation
Jersey patch, stadium signage, and co-branded social content. First-month impressions exceeded projections by 40%, driven by the team's strong local fanbase.
May 2026
Viral Moment
A player wearing the NovaTech patch scored a last-minute winner that went viral with 12M views. NovaTech's brand mention volume spiked 800% that week.
August 2026
End-of-Season Results
Total media value: $420K. Brand awareness in the team's market up 34%. Website traffic from sponsorship sources up 156%. Pipeline attributed to sponsorship: $890K.

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