🧮 Free Tool

Women's Sports
Sponsorship Value Calculator

Enter your property's details → get an estimated deal value range based on 200+ real market transactions from 2024–2026.

🏆 Your Property Details

League type affects base multipliers — WNBA and NWSL command premium rates.

10,000–50,000

Combined: in-venue + social media following + email list + broadcast

2–4% (Average)

Average engagement across your social channels. Women's sports avg is 4.2%.

📊

Your valuation awaits

Fill in your property details and click Calculate to see your estimated sponsorship value range — based on 200+ real 2024–2026 market transactions.

Market Benchmarks by Sport

Annual sponsorship deal values based on 2024–2026 market transactions

🏀 WNBA
$200K–$5M+
Per team, per year. Jersey deals at top end. Digital-only packages from $200K.
⚽ NWSL
$150K–$3M
Growing fast post-Angel City FC. New market teams at lower end, established clubs higher.
🏐 Volleyball (LOVB)
$75K–$1M
League One Volleyball in expansion phase. Category exclusivity available — early mover advantage.
🎾 WTA Tennis
$100K–$2M
Premium demographics, global audience. Brand alignment (Citi, Emirates, Rolex) sets price floor.
⛳ LPGA Golf
$200K–$4M
HHI $100K+ audience. Financial services category pays premium. CME Globe title sponsorship benchmark.
🏃 Track & Running
$50K–$800K
Health & wellness brand alignment strong. Allyson Felix-tier athletes command top rates.
How This Calculator Works

Methodology and common questions

What data powers these estimates?
Our estimates are based on 200+ women's sports sponsorship deals disclosed or reported in 2024–2026, including WNBA team deals, NWSL partnerships, and emerging league agreements. We model pricing based on audience multipliers, engagement premiums, and asset type benchmarks used by agency buyers in the category.
Why do women's sports get a brand lift premium?
Multiple independent studies show 6–10× higher brand lift vs. traditional sponsorships. The driver: lower sponsor clutter (most properties have 0–2 category sponsors vs. 10+ in men's leagues), highly loyal fan bases, and strong authentic-brand association for sponsors entering the category.
How accurate are these estimates?
These are market-based estimates — useful for setting expectations and conversation starters with brand partners. Actual deal value depends on negotiation, category exclusivity, performance clauses, and brand-specific objectives. For a data-backed deal brief with specific brand matches, use the 1Rally7 platform.
What's the difference between this and a full 1Rally7 deal brief?
This calculator gives a value range based on your inputs. A 1Rally7 AI deal brief gives you: specific matched brand names from our database of 60+ active buyers, tailored deal structures based on each brand's recent deal history, and a ready-to-send proposal you can use directly in outreach. Free to start.

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